Amalfitan Coast, Italy,
Flower Studio by Ugo Pellecchia, the florist
The Pellecchia flower shop was born in Nocera Inferiore in 1919. The founder Arturo Pellecchia, a strong Neapolitan gardener-florist, carried on despite the difficult historical period (the end of the First World War, the beginning of the second, the eruption of the Vesuvius of 1945), the universal message of peace, hope and beauty that only nature and its marvelous flowers can give to man.
In 1954 one of Arturo's seven sons, Ugo, decided to move to the charming town of Salerno and open a new store.